東南網澳大利亞站11月18日訊（本站記者 林佳慧）11月17日下午，由廈門市旅游局主辦、廈門建發國際旅行社集團有限公司承辦的“清新福建美麗廈門”旅游推介會在澳大利亞悉尼舉行。中國駐澳大利亞悉尼總領館參贊王洪波、中國國家旅游局駐澳洲代表處主任羅衛建、廈門航空駐悉尼代表處總經理陳揚華、悉尼會議獎勵旅游局客戶經理曾玉梅、廈門市旅游局局長楊琪、廈門建發國際旅行社集團董事長陳麗霜以及澳大利亞旅行商、航空公司、媒體代表等約60人出席了此次推介會。

　　廈門市旅游局楊琪局長為活動致辭

推介會在“海上的廈門”旅游宣傳片中拉開序幕。楊琪在活動致辭中指出，廈門位于中國東南沿海，是中國“一帶一路”的重要核心區；截止2016年前三季度，廈門共計接待入境游客261.10萬人次，同比增長16.2%，其中，澳大利亞來廈共2.37萬人次,比增9.8%;新西蘭來廈0.84萬人次,比增67.97%。與此同時，廈門不斷加強旅游和會展產業的融合，致力于將廈門建成“國際旅游會展名城”，努力提高“美麗廈門”旅游品牌的國際知名度和影響力。如今，廈門每周有14班交通航線直達澳洲，航程僅需9小時，加上72小時過境免簽、離境退稅等政策的實施，為澳洲旅客提供了許多便利。此次廈門旅游推介會的召開，為加強廈門與澳大利亞各界朋友的聯系與合作，翻開了嶄新的篇章。

　　廈門旅游推廣大使、廈門建發國旅集團入境部經理陳娟致辭

廈門旅游推廣大使、廈門建發國旅集團入境部經理陳娟以“ENJOY AMOY”為主題，向參會嘉賓介紹了廈門“多元的建筑文化”、“趣味的茶文化”、“豐富的美食文化”和“獨特的民俗文化”等旅游資源，展示了廈門悠久的人文歷史、優美的自然環境和獨特的民俗風情，同時還重點向嘉賓介紹了蓬勃發展的廈門會展業。

　　廈門航空駐悉尼辦事處銷售經理Alex發表講話

隨后，廈門航空駐悉尼辦事處銷售經理Alex向與會嘉賓介紹了廈門航空公司的航空資源。他說，自去年底，廈航開通廈門/福州至澳大利亞悉尼/墨爾本的直飛航線以來，越來越多的澳大利亞游客乘坐廈航航班到福建旅游度假，并有不少游客利用廈航在國內擁有的230航線從福州/廈門中轉到中國各地主要城市。目前廈航已開通國際及地區航線逾60條，航線網絡遍及全國、通達全球，年旅客運輸量超過2300萬人次。

　　廈門市旅游局楊琪局長授牌給廈門航空悉尼代表處總經理陳揚華

推介會上，廈門市旅游局楊琪局長向廈門航空悉尼代表處總經理陳揚華授牌，宣布“廈門旅游會展悉尼代表處”成立，同時聘任了部分澳大利亞旅游界的精英為廈門旅游推廣大使，以此加強廈門旅游在澳洲的推廣力度。

推介會結束后，嘉賓還參與了廈門獨有的博餅活動，通過博餅文化的體驗，嘉賓更深刻感受到了廈門旅游和文化資源的魅力。據悉，“美麗廈門”主題推介會隨后將在新西蘭奧克蘭舉辦。

Xiamen Tourism Bureau to Promote the “Beautiful Xiamen” in Australia

By Jessie, Southeast Net Australia, November 18

On the afternoon of 17th November, The “Refreshing Fujian, Beautiful Xiamen” Tourism Promotion Event was held in Sydney, Australia. The event was hosted by Xiamen Tourism Bureau and organized by Xiamen C&D International Travel Service Group. Counselor of China Consulate General in Sydney, Ms. Wang Hongbo, Director General of Xiamen Tourism Bureau, Ms. Yang Qi, Director of China National Tourist Office in Australian and New Zealand, Mr. Luo Weijian, General Manager of Xiamen Airlines Sydney office, Mr. Chen Yanghua, Client Service Manager from Business Events Sydney, Ms. Sandy Tseng, Chairman and CEO of C&D International Travel Service Group Ms. Chen Lishuang, and other travel agents, airlines and media representatives nearly 60 guests attended to the event.

The promotional symposium started with the video named “Xiamen, on the sea” and Ms. Yang Qi delivered a speech. She pointed out that Xiamen lies in the southeast of China, which is an important core area for “One Belt and One Road” strategy. In recent years, with the development of Xiamen tourism services and urban construction, the city is getting attractive to increasing number of tourists from all over the world. Until the last three seasons of 2016, Xiamen made a record number of 2.611 million visits, which is 16.2% higher than that in 2015. Among this record, 23,700 visits are from Australia, which is 9.8 percent higher than that of last year; 8,400 visits are from New Zealand, which is 67.97 percent higher than that of last year. All these data shows that Tourism Brand of “Beautiful Xiamen” has gained greater reputation and influence all over the world.

Nowadays, Xiamen has opened the direct air route to Australia, taking only 9 hours. 14 weekly nonstop flight making it possible for Australians to travel around Xiamen, with the practice of convenient 72-hour transit visa free and departure tax refund. The Xiamen tourism promotion will open a brand new chapter for strengthening people to people relationship and cooperation between Xiamen and Australia.

Xiamen Tourism Promotion Ambassador and the Inbound Center Manager Ms.Chen Juan from Xiamen C&D International Travel Service Group made the presentation with the theme of “ENJOY AMOY”, and introduced Xiamen tourist recourses through the following 4 aspects: diversified architectural culture, enjoyable tea culture, abundant food culture and unique folk culture to the attendants. These showed the long history of human culture, beautiful natural environment and unique folk customs. Meanwhile, she particularly introduced the vigorous developments of Xiamen exhibition industry.

Later, Alex, the Sales Manager of Xiamen Airline in Sydney office introduced the aviation resources of Xiamen Airline. He said that since the end of last year when Xiamen airline launched a non-stop flight route linking Xiamen/Fuzhou with Sydney/Melbourne, there had been increased numbers of Australian tourists travelling to Fujian for holidays. In addition, there are many travelers had gone to other major Chinese cities with domestic 230 routes of Xiamen Airline. At present, Xiamen Airline has widely launched more than 60 international and regional air routes, the volume of passenger traffic every year has reached more than 23 million.

During the promotion event, Director General Yang Qi form Xiamen Tourism Bureau, awards a tablet named “Xiamen Tourism Bureau Sydney Office” to Mr Chen Yang Hua, General Manager of Xiamen Airline, Sydney Office. At the same time, some of the key Australian travel agents are appointed as “Xiamen Tourism Promotion Ambassador” aiming to promote Xiamen tourism in Australia.

After the promotional symposium, the guests joined the unique and traditional activity called “Bobing” Game in Xiamen. By report, the Tourism Promotion Event with the theme of “Beautiful Xiamen” will also be held in Auckland New Zealand later.